PM Lab Consultancy - The FinTech GTM Accelerator

The Founder's Dilemma

Early-stage FinTech support is broken. You're forced to choose between expensive options that burn through your runway.

Piecemeal Agencies

Tactical, not strategic. They execute tasks but don't build the foundational plan VCs need to see.

Costly Senior Hires

A £100k+ salary for a GTM lead is a huge drain on pre-seed capital, with no guaranteed process or outcome.

Equity-Based Accelerators

The most expensive option of all. Giving up 5-10% of your company for support you can get for a fixed fee.

Your 12-Week Path to Investor Readiness

Our accelerator is a structured, sprint-based program designed to build a complete, validated, and executable Go-to-Market plan.

1

Weeks 1-3

Foundation

We define your Value Proposition, Ideal Customer Profile (ICP), and core messaging. We establish an unshakeable strategic foundation before writing a single line of code.

2

Weeks 4-7

Validation

We pressure-test your assumptions with real customers using lean experiments, customer interviews, and smoke tests. We turn theory into hard evidence.

3

Weeks 8-10

Asset Creation

We build your commercial engine. This includes your investor-ready GTM pitch deck slide, sales battlecards, and foundational content plan to attract inbound leads.

4

Weeks 11-12

Traction

We launch a capital-efficient initial campaign to generate your first set of measurable KPIs (CAC, CPL, conversion rates) to prove to investors your GTM engine works.

Your Investor Readiness Checklist

You don't just leave with a plan. You leave with a complete toolkit of assets ready for your next funding round.

Investor-Ready GTM Pitch Deck

Initial Traction KPI Dashboard (CAC, CPL)

Validated Value Proposition Canvas

12-Month GTM Roadmap & Budget

Documented Ideal Customer Profile (ICP)

Core Sales Battlecards

Customer Validation & Feedback Report

Foundational Content Strategy

A Strategic Investment in Your Success

Choose the plan that fits your stage. All our plans are a fraction of the cost of a senior hire or giving up equity.

Strategy

For early-stage founders needing to build and validate their core strategy.

£15,000

Modules 1 & 2
ICP & UVP Definition
Customer Validation Report

Get Started

Accelerator

The complete 12-week program to make you investor-ready.

£25,000

All 4 Modules (12 Weeks)
Full Investor Readiness Toolkit
Initial Traction Campaign & KPIs

Choose Accelerator

Accelerator +

End-to-end support through fundraising and early execution.

£35,000

Full Accelerator Program
+ 3-Month Advisory Retainer
Ongoing Strategic Counsel

Get Started

Custom Consulting Solutions

Need something different? We still offer our core consulting services on a flexible basis.

Health Check

Strategic Road Mapping

Transformation

Fractional Leadership

Meet The Founders

With over 25 years of combined Financial Services expertise, we've led initiatives for B2B & B2C start-ups, FTSE 250 firms, and large global organisations.

Alister Sneddon

Product Innovator

A visionary product leader with a passion for building solutions that customers love and that drive business growth. Alister excels at turning complex problems into simple, elegant products.

Meridyth Park

Marketing Strategist

A data-driven marketing expert who builds powerful brand narratives and executes strategies that capture market share. Meridyth specializes in creating and scaling effective marketing engines.

The FinTech GTM Accelerator